Prudential dramatises ‘Day One’ of retirement

June 10, 2012 | By Kim Walker

More Americans are retiring than ever before, 10,000 every day. Check out this campaign from the American insurance giant. Some touching and meaningful vignettes of seemingly real people telling their stories about moving into retirement.

Think of this as an ad campaign or perhaps a fabulous tutorial. A series of one-on-one interviews with older consumers that will help younger people (marketers and advertising folks) understand the emotions and issues retirees area dealing with.