Olympus & Canon Target Mature Shooters

November 10, 2009 | By Kim Walker

Interesting to see Olympus using 50 year-old actor Kevin Spacey to launch a nostalgic camera.
The new Olympus PEN is a remake of the 1959 model (I used to have one). It targets keen photographers aged 30-50. And it looks pretty good. Even seems to aim for the simplicity of the original model – appealing to older users.

This effort follows another Japanese camera brand Canon, who is using 50-year-old Japanese/Hollywood star, Ken Watanabe as spokesperson for its EOS 40D camera. See the TV commercial below. Could it be that camera brands are realizing that the swelling ranks of boomers across the globe have the time, money and interests to take photos like never before?