Older ad guys regroup to target older consumers

December 22, 2011 | By Kim Walker

A group of advertising execs now in their 60s and 70s have launched a new marketing consultancy focused on the 60-plus market. It’s a demographic that the group contends younger creatives today aren’t adequately equipped to understand.

The consultancy is aptly named: Senior Creative People.

Part of the impetus behind the group lies in an aging population: As baby boomers are entering the senior-citizen designation, they’re considered to be a viable target with spending power.

Some words from their website:

We’re uniquely qualified to converse with the incredibly important “senior demographic”. But since creative people like us are also among the things that don’t grow old, we can still carry on a persuasive conversation with children. And grandchildren.

“Demographics” are just people.

Good luck guys!