Older ad guys regroup to target older consumers
December 22, 2011 | By Kim Walker
A group of advertising execs now in their 60s and 70s have launched a new marketing consultancy focused on the 60-plus market. It’s a demographic that the group contends younger creatives today aren’t adequately equipped to understand.
The consultancy is aptly named: Senior Creative People.
Part of the impetus behind the group lies in an aging population: As baby boomers are entering the senior-citizen designation, they’re considered to be a viable target with spending power.
Some words from their website:
We’re uniquely qualified to converse with the incredibly important “senior demographic”. But since creative people like us are also among the things that don’t grow old, we can still carry on a persuasive conversation with children. And grandchildren.
“Demographics” are just people.
Good luck guys!