New TV channel targets ageing boomers

January 25, 2012 | By Kim Walker

Enter RLTV, a cable channel designed for the 50+ fronted by a collection of ageing TV presenters according to this article in the LA Times.

Programmes include talk shows like “Making Medicare Work for You,” documentaries such as “To Not Fade Away” about the early stages ofAlzheimer’s disease and, on a lighter note, reality shows including “Another Chance for Romance” and “Sunset Daze,” best described as a“Jersey Shore” for adventurous senior citizens in Surprise, Ariz.

It will be very interesting to see if boomers watch and advertisers follow.