Fitness Industry Waking Up To The Silver Market Opportunity
December 15, 2009 | By Kim Walker
News from the USA that a range of products have emerged to meet the many and diverse needs of older adult exercisers.
Experts quoted in this article explain that equipment needs to be designed with accessibility in mind. Because older adults suffer from any number of conditions that can inhibit movements, the equipment serving that population should be as inclusive as possible. “Really what we’re talking about – whether dealing with a specific disability, a younger person or an older person – are products that are going to be accessible to everybody.”
Sounds like an age-neutral strategy to me!
Following are some major equipment categories in which purchasers of fitness equipment for older adults now have a greater selection than ever:
- Total Body
- Cognitive Function