You gotta read this: The New York Times ‘Gets it’

April 22, 2009 | By Kim Walker

The headline reads: The Older Audience Is Looking Better Than Ever. A typically insightful article from the New York Times endorsing the opportunities that are growing in the Silver market.

The article includes input from categories and brands as diverse as toys, Chrysler, Kraft Foods, L’Oréal, Procter & Gamble, Hallmark and Target.  And specific percentages of sales among baby boomers of products considered mainstays of younger consumers. That includes beer, 59.7 percent; carbonated beverages, 58.9 percent; and candy, 54.2 percent.

For all we believers out there, this is heartening stuff!