See 12 Boomer Ad Campaigns Get Slammed

November 17, 2009 | By Kim Walker

Some crusty ad folks take pot-shots at 12 USA campaigns in this article from BusinessWeek.

It’s an amazing bit of PR for a new 50+ focussed-agency in New York called FiveO. Claiming (bravely but erroneously) to be “The first creatively driven company dedicated to messaging and content for the 50+ consumer”.

While there are some good, valid points made here in their ‘evaluation’, unfortunately (and rather self-servingly) they only manage to find fault with all 12 campaigns. Perhaps it would have been wiser (and more balanced) to include a few good cases?

Come on guys, surely there are some, even if they weren’t created by you!?

But hey, if BusinessWeek is silly enough to accept this blatant PR, why not? Good luck with the Agency though.