Older APAC Consumers. Marketing weary or marketing savvy? Download report.

April 22, 2010 | By Kim Walker

Marketing to older consumers requires special understanding of their life-stage and mindset. This is revealed in  data recently released from Synovate (PAX Q1-Q4’09) covering the markets of Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore, Taipei, Seoul, Sydney. India, Melbourne.JPEG
Style is still important, but style without substance, will not sell to an older, marketing-weary, cynical customer.

Download a brief overview here.

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