New Ogilvy study on China Silvers

March 17, 2009 | By Kim Walker

Advertising company, Ogilvy has just released a study among 60+ in China. (Beijing and Shanghai).

Among the findings of the report showed that telecommunications ranks fourth after food, daily needs and payment for utilities in terms of expenditure.

What’s more, 85 per cent of respondents keep in touch with their friends through email.

Apparently they’ve produced a 55 minute video documentary which will be uploaded to YouTube. Watch this space!