Observations, insights and innovations that connect with the 50+ market.

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Tokyo's Elderly Population Tops 20%
by Kim Walker 26 March 2010 13:48:53

People age 65 or older accounted for more than 20% of the Tokyo population as of the end of January, the first time above that line, according to data compiled by the metropolitan government.As reported in The Nikkei (March 24), the number of elderly residents surged 2.69% from the year earlier to about 2.55 million. They accounted for 20.31% of the population, up 0.41 pe... more

Older Consumers Keep Spending In Australia - download report
by Kim Walker 16 March 2010 15:47:32

A new report published By the Commonwealth Bank in Australia, indicates that older people (aged 65-74 and 75-99) experienced the biggest increases in spend – by 28.2% and 46.8% respectively. Despite this large increase, their payments are relatively small, as there are usually only one or two adults in a household. One of the possible reasons for the increase in exp... more

Restaurants Need To Refocus As Older Customers Become More Important
by Kim Walker 08 March 2010 08:15:23

Supper visits have been cut back by all but the most mature age group according to a recent study of restaurants in the USA. Historically, supper is the meal that leads the restaurant industry out of recessions, but that won't be the case this time, according to a new study by The NPD Group. Supper is the restaurant industry's largest sales generator but has been the weak... more

East Asia's 'Elderly Zone' Has Valuable Lessons For The World
by Kim Walker 15 February 2010 15:16:31

Japan's aging population burden may carry latent economic blessings. There are two ways to look at the Japan's ageing population. On one hand, Japan possesses a degree of longevity that the world ought to envy. On the other, Japan is faced with an aging society groaning under a growing social security burden. Yet surely, a long life is a good thing. Taken from an insighfu... more

Thai Academic Identifies Senior Tourism Opportunity
by Kim Walker 06 January 2010 19:58:29

Research conducted by Thai academics has identified that Thailand is high on the agenda for European seniors but marketing to this sector is sketchy and erratic. In 2007, they totalled 2,259,161 or 15.6% of all visitors to Thailand. To read more, see this article from TTR Weekly.... more

System For Seniors Allows Handwritten Emails
by Kim Walker 28 December 2009 10:35:58

Celery is service designed for people who want to keep in touch with friends and relatives but don't use computers (yes, there are many). The premise of Celery is that "interpersonal communication is as vital to human life as air, shelter, water and food. When we are disconnected from family and friends, when our social interactions decline, our lives begin to lose meani... more

Aus Plans 2,000 Internet Kiosks For Seniors
by Kim Walker 09 December 2009 14:18:20

The Australian Government launched a $15 million initiative to get more seniors connected to family and friends through the internet. Broadband for Seniors will establish up to 2,000 free internet kiosks over the next three years in community centres and clubs used by seniors. The kiosks will provide computers, internet connections and training. The Govern... more

OCBC Bank Launches SmartSenior Account
by Kim Walker 25 October 2009 17:52:11

Here's an interesting one, OCBC in Singapore has launched a new account called SmartSenior. The interesting thing about it, is that it's not aimed at the senior! The target here are the sons and daughters of seniors who don't have enough to look after themselves. It's a very 'Confucian' tactic. Filial piety has become a social issue in Singapore of late and clearly OCBC... more

Seniors Spend More On Nightlife Than Juniors
by Kim Walker 10 October 2009 11:20:49

Free-spirited over-65s spend 20 per cent more per capita on vices than 30-49-year-olds, their seemingly more conservative children. Drinks groups such as Diageo and Bacardi may continue to urge customers to practice moderation but still have plenty to gain from a greying population. This article in the Financial Times 'Boomer Profits', explains how some of the less obvio... more

Guru advises Korea to build 'Silver Town' for Japanese seniors
by Kim Walker 29 July 2009 18:09:52

Ohmae Kenichi, better known as ``Mr. Strategy,'' suggests Korean companies should target senior citizens in Japan who hold large amounts of cash. He stressed that Korea should strategically nurture medical and tourism industries to attract more older Japanese tourists, recently in a forum organized by the Korea Federation of Small and Medium Business on Jeju island. As ... more

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