Observations, insights and innovations that connect with the 50+ market.

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Generation X and Y to fuel post recession recovery? Read with caution!
by Kim Walker 21 March 2010 16:02:07

In the past two recessions, Baby Boomers quickly led the recovery. However, this group has been hit hard by the recession at a point in life when their financial commitments loom large and retirement is on the horizon. Marketers will need to look to the smaller Gen X generation and large Gen Y population to fuel growth in the initial stages of the post-recession recovery.... more

How Will Older Investors In Asia Emerge From The Crisis? - CNBC Interview
by Kim Walker 18 January 2010 17:00:56

A live interview with Martin Soong on CNBC Squawk Box on the Protect Your Wealth Segment, December 23, 2009. In this interview I explain the fundamental difference between younger and older investors is the 'recovery time' and the need to secure wealth. The bouyant attitude in Asia (compared to the west) provides more risk appetite. Furthermore, the Asian desire for tangi... more

Holiday Shoppers to Spend Less This Year
by Kim Walker 04 December 2009 12:22:51

Only 6% of Americas Baby Boomers (age 45-63) and 4% of Matures (age 62 and older) plan to spend more this season, compared with 19% of Echo Boomers. Younger holiday shoppers are also the only age group that plans to increase spending in higher-end stores. This from a recent Harris Poll. Download pdf here. This holiday season, almost half of American holiday shoppers (46... more

Boomer Retirements Least Affected By Recession?
by Kim Walker 25 October 2009 15:46:33

According to a recent survey in the US,while hurt by the financial crisis, boomers appear to be least affected. The report by By Age Wave titled: Retirement at the TippingPoint: New Fears, New Hopes, and a New Purpose for Retirement can be downloaded here. Some interesting findings. Bear in mind, this is USA focussed: Boomers think it will take 6.3 years to recover t... more

Japan dubbs 5-Day holiday 'Silver Week'
by Kim Walker 24 September 2009 16:47:46

At a time when consumer spending remains lackluster, the string of national holidays this month could be a boon for the travel industry and retailers, or so they hope. The Respect-for-the-Aged national holiday fell on Monday 21st September. So this year, the holiday on Monday, and with a separate national holiday marking the first day of autumn on the 23rd, the day in b... more

Huge Opportunity In Senior-Friendly Housing
by Kim Walker 03 September 2009 12:02:17

The world won't be able to build enough retirement communities so the only option is to help people reamin living in their houses. This means making them Senior-Friendly. In the USA, according to the AARP, nine of 10 people older than 50 plan to remain in their homes for as long as their health allows, but most older homes weren't built to accommodate the frailties of ol... more

New research shows resilience of the older market in recession
by Kim Walker 10 June 2009 16:15:28

Dick Stroud, (20plus30) UK's leading authority on marketing to to 50-plus, has teamed up with Mature Insights to survey 1,600 older people across the UK. Read the story and download the very insightful (and free) report from his blog here: Dick summarizes the key findings as follows: Over 25% say the recession has had little or no effect with a third reporting that t... more

Increasing employment among senior Aussies even in tough times
by Kim Walker 31 May 2009 18:46:28

The 55+ group are the only ones increasing their rates of employment during the economic downturn, while young people are being laid off, according to new research from Monash University. In April last year, 79.2 per cent of males aged between 20-24 were in work, but by this April this figure had dropped to 77.5per cent. Over the same period, women in the same age gro... more

'Seniors' ride recession better than 'Boomers'?
by Kim Walker 28 May 2009 10:55:12

USA research suggests that for many Seniors, the impact is much less severe than it is for younger people. In the new Pew telephone survey, taken in March and April among 2,969 adults, here's how many respondents in each age group said they had cut back on spending in the past year: 18-49: 68 percent50-64: 59 percent65+: 36 percent. And is the recession causing stress ... more

APAC's 50+ - recession proof travellers
by Kim Walker 10 March 2009 15:15:48

Spending on 'Travel/holiday' ranks equally important as 'Childrens education' according to our SilverPoll study conducted in January '09. Based on a sample of around 170,000 internet users 50+, in response to one question "Do you intend to save more in the coming 12 months?" among those who said "yes" most intended to 'save or invest' more but the top two expenditures we... more

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