Observations, insights and innovations that connect with the 50+ market.

  • Page:
  • 1
  • 2

Sex More Important To 45+ Men Than Women - Survey
by Kim Walker 17 June 2010 14:42:29

Baby boomers are starting to influence attitudes toward sex relative to older generations. According to a study recently released by AARP covering 1,670 adults 45+ in the USA, opposition to sex among those who are not married has declined 50% over the past 10 years. Men continue to think about sex more often than women, see it as more important to their quality of life, ... more

TV Program Format Modified for Japans Retiring Boomers
by Kim Walker 17 April 2010 18:45:16

TV programs about house makeovers are common but in Japan the 'Before-After' TV program on Channel 10 focusses on "baby boomer" owners whose intention was to make the house they had owned for many years a place they could live out their retirement in style and comfort. This is a change from previous Japanese views on housing renewal - that if your house was old, you pull... more

Tokyo's Elderly Population Tops 20%
by Kim Walker 26 March 2010 13:48:53

People age 65 or older accounted for more than 20% of the Tokyo population as of the end of January, the first time above that line, according to data compiled by the metropolitan government.As reported in The Nikkei (March 24), the number of elderly residents surged 2.69% from the year earlier to about 2.55 million. They accounted for 20.31% of the population, up 0.41 pe... more

Aussie Study Finds The Secrets to Healthy Ageing
by Kim Walker 25 February 2010 12:11:27

From this small town in Western Australia emerges one of the more comprehensive and fascinating studies of healthy ageing. Reported here in the Financial Times, this study was done on a shoestring up until a couple of years ago, so recent government backing will allow the study to exist properly. Called the Busselton Healthy Ageing Study, it will draw on some of the exi... more

Euthanasia Booths For Old People? Outrage!
by Kim Walker 16 February 2010 13:06:08

A 'celebrated' British writer in a recent interview with The Sunday Times recently, commented on Western societies' ageing populations, arguing there will soon be too many "demented old people, like an invasion of terrible immigrants stinking out the restaurants and cafes and shops". He described the growth in the number of older people as a silver tsunami that might be s... more

How To Design Age Friendly Environments?
by Kim Walker 16 October 2009 17:49:07

When buying or building a new home consumers are starting to think about age friendly design. Will my parents be able to visit and stay? Will I be able to stay here as I age? According to the 2003 study on Disability, Ageing and Carers, Australia (ABS) 41% of 65-69 year olds reported some kind of disability. That's why it's becoming increasingly important to design home... more

How To Get Silvers To Spend At Your Hotel
by Kim Walker 29 September 2009 20:34:58

It staggers me that the hotel industry seems slow to wake up to the issues and opportunities surrounding the ageing population in Asia while savvy hoteliers in the USA seem to be adapting well. Here are a few examples: In St. George, Utah the Wingate by Wyndham is aiming to be among the dozen or so area hotels to host the The Senior Games' for competitors and their suppor... more

Japan dubbs 5-Day holiday 'Silver Week'
by Kim Walker 24 September 2009 16:47:46

At a time when consumer spending remains lackluster, the string of national holidays this month could be a boon for the travel industry and retailers, or so they hope. The Respect-for-the-Aged national holiday fell on Monday 21st September. So this year, the holiday on Monday, and with a separate national holiday marking the first day of autumn on the 23rd, the day in b... more

Home Care Is Big Business - Globally
by Kim Walker 22 September 2009 21:54:03

What will ageing folks without available kin do for companionship and support in their later years? Providing that answer has propelled Home Instead Senior Care into an international franchising dynamo that reaped $661 million last year and projects a 2009 jump to $738 million on domestic growth of 10% and 26% growth internationally. With people over age 65 rising from 7... more

Huge Opportunity In Senior-Friendly Housing
by Kim Walker 03 September 2009 12:02:17

The world won't be able to build enough retirement communities so the only option is to help people reamin living in their houses. This means making them Senior-Friendly. In the USA, according to the AARP, nine of 10 people older than 50 plan to remain in their homes for as long as their health allows, but most older homes weren't built to accommodate the frailties of ol... more

  • Page:
  • 1
  • 2