Observations, insights and innovations that connect with the 50+ market.
The USA Citibank small business survey (Q1, 2010) reveals dramatic differences in attitude between older and younger entrepreneurs according to this article. For example: 41 percent of the older respondents don't believe their businesses will be better off in 12 months, while 53 percent of the younger business owners think things will be improved a year from now. Comp... more
A recent survey of 226 registered investment advisers on the topic found that 71% don't believe $1 million is enough for the average American family. And the burden increases with youth according to this article in The Street. In the analysis from Scottrade, seniors are the only generation that may come close to needing only $1 million. Forty-four percent of advisers sai... more
Here's an interesting theory explaining the growth of equities in the past 30 years and why the future doesn't look so good. It's all down to us, the baby boomers. Based on the Barclays Equity Gilts Study, reported here in the Financial Times, which compared cyclical price/earnings ratios on stocks since 1950 with the ratio of 35-54 year-olds in the population. Stock val... more
A live interview with Martin Soong on CNBC Squawk Box on the Protect Your Wealth Segment, December 23, 2009. In this interview I explain the fundamental difference between younger and older investors is the 'recovery time' and the need to secure wealth. The bouyant attitude in Asia (compared to the west) provides more risk appetite. Furthermore, the Asian desire for tangi... more
More than a third of Australians have not considered estate planning or the transfer of their wealth to the next generation. In a study conducted by AC Nielsen on behalf of investment group IOOF and reported here, 37 per cent of respondents had not even considered the issue. A further four per cent said estate planning was something their friends and family would be able... more
According to a recent survey in the US,while hurt by the financial crisis, boomers appear to be least affected. The report by By Age Wave titled: Retirement at the TippingPoint: New Fears, New Hopes, and a New Purpose for Retirement can be downloaded here. Some interesting findings. Bear in mind, this is USA focussed: Boomers think it will take 6.3 years to recover t... more
Dubbed "elder law'', specialists in the field say come 2011 the niche area will be booming, with lawyers in demand to solve a range of complex family dilemmas including whether elderly parents have the capacity to make their own decisions. This article in The Australian explains that baby boomers will produce more work for lawyers than their parents because of the greate... more
Expanding efforts to attract buyers to the nation's growing debt load, flooding the backs of taxi cabs for the first time with pamphlets in the hopes of getting retirees to invest more money in bonds according to this article from Bloomberg. "Government bonds are worth another look," the Ministry of Finance says in its latest advertisement, which features a picture of 37... more
A 2008 Gartner survey showed only 17 percent of "pre-booomers," those 63 years old and above, using online brokerages, compared with 29 percent of "Gen X"ers - those age 33 to 44. Demographics point to growth for online outfits, because their users are those who have come of age with the Internet, according to this article in the New York Times. For this reason, boomer... more
Older consumers are in denial about their age. It's a fundamental truism that needs to be respected when nmarketing to silver consumers. Evidence of this is the recent failure of TeeBeeDee.com (a social network aimed at baby boomers) reported here by Reuters. At it's launch, the founder said "I recognized that people my age were like our parents and needed an outlet tha... more
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