Observations, insights and innovations that connect with the 50+ market.

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Bluetooth Hearing Aids and Hi-Tech Oldies
by Kim Walker 25 March 2010 16:17:15

Baby boomers just beginning to need hearing aids are gravitating toward ones equipped to handle their gadgets, or disguise the hearing aid as one of them. .... Enter high-tech hearing aids that connect wirelessly via Bluetooth technology to cell phones, iPods and televisions. Ageing boomers, because of their large numbers and willingness to pay for style and comfort, ar... more

Touchscreen Provides Discrete Hearing Test
by Kim Walker 03 October 2009 18:13:04

Digital touch screen technology is revolutionizing the way Australians approach hearing loss, with people now able to take a free, five-minute, interactive hearing test to see whether they need further treatment, without needing to visit an audiologist. Check out the full story here. ... more

App turns iPhone into a hearing aid
by Kim Walker 05 August 2009 17:47:30

Hard of Hearing? Just Grab Your iPhone People don't normally equate the iPhone with medical innovation but a now there's an application that doubles as a hearing aid.. The application, called soundAMP, is made by Ginger Labs, a California-based software applications developer, and is available in the iTunes store for US$9.99. Though it's not an actual hearing aid, soun... more

15 percent of Baby Boomers have hearing loss
by Kim Walker 16 May 2009 16:03:17

Rock 'n roll took its toll according to studies in the USA. The good news is that the 44-62 year-olds are much more eager to embrace new technology to aid and protect their hearing than their parents were. 50+ folks were part of the rock-'n'-roll generation, spending hours listening to loud music while walking, driving and relaxing, in addition to attending ear-shatterin... more

Australia doubles the number of 'age-accessible' cinemas
by Kim Walker 11 May 2009 15:36:27

This system provides captioning and audio descriptions as well. Captions are an English-language text version of the movie soundtrack, which includes not only speech but other important sounds. The captioning is seen by all audience members at a designated captioned screening. Audio description (AD), is where the important visual information is presented in an audio form... more

An ad so bad it's funny
by Kim Walker 19 February 2009 17:56:22

You'll need a pair of glasses before you get this hearing aid! This ad for a chain of hearing centres in Singapore features what seems to be an interesting hearing aid product with a unique feature. Yet this opportunity has been squandered by appalling art direction and more. (Don't get me started). Assuming this is targetted at seniors with failing hearing, one would s... more

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