Observations, insights and innovations that connect with the 50+ market.

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Aussie Boomers Have Saved Enough For Only Five Years Of Retirement!!?
by Kim Walker 10 August 2010 18:04:42

Shocking news from a recent study by the Melbourne Intitute among people approaching retirement finds that Australians are generally not saving enough to maintain a living standard they believe is satisfactory for their entire expected life after retirement. For example, the projected life expectancy at retirement for a 55-59 year old single male is 17.2 years, yet calcu... more

Over Half Of All Japanese Men 65~70 Still Earning!
by Kim Walker 06 July 2010 15:00:44

In fact, fifty-two percent of men aged 65-69 are gainfully employed, according to a survey by the government-affiliated Japan Institute for Labor Policy and Training. Furthermore, 17.7% of men in that age bracket want to work but cannot find employment. For 55-69 year olds, a combined 60% of men and women are working to bring in a salary. (Men = 72.2%, Women = 48.5%). ... more

1 in 3 Online Entrepreneurs Are 50+ - Survey
by Kim Walker 14 June 2010 15:02:31

A USA national survey of 25,000 businesses also found that the morning newspaper has become almost irrelevant to small business owners, with 48% going online immediately after waking (compared to just 3% reading print news). CityMax.com who conducted the survey said "We've seen a recent surge in older entrepreneurs making their own websites," The survey found California ... more

Korea Releases Bleak Stats On Its Baby Boomers
by Kim Walker 08 June 2010 08:33:49

The report titled "The past, present and future of baby boomers as seen through the numbers" makes rather depressing reading. Statistics Korea painted this profile of the Baby Boomer. Mr. B is a middle-aged Korean man, born in 1960 to a rural peasant father and housewife. His generation prided themselves as the unsung heroes of the nation's rapid industrialization between... more

Training Older Executives - The Economist
by Kim Walker 13 May 2010 12:07:49

I'm always interested when The Economist tackles issues related to ageing. Here's one where they look at Executive Education where they comment that "older executives are shunning corporate training. This is a problem both for them and the firms they work for" The thinking is that for older executives formal programmes are often seen as a repetition of lessons already le... more

Singapore Promotes The Benefits Of Older Workers - See the ads
by Kim Walker 08 May 2010 17:47:37

Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more

AARP Innovative Employer Award 2010 - Entries Now Open
by Kim Walker 18 March 2010 13:30:09

It's that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past years' winners... more

Older Consumers Keep Spending In Australia - download report
by Kim Walker 16 March 2010 15:47:32

A new report published By the Commonwealth Bank in Australia, indicates that older people (aged 65-74 and 75-99) experienced the biggest increases in spend – by 28.2% and 46.8% respectively. Despite this large increase, their payments are relatively small, as there are usually only one or two adults in a household. One of the possible reasons for the increase in exp... more

Does The Ad Business Need Older Leaders?
by Kim Walker 11 March 2010 12:24:06

With the compelling title; "Time for 50+ to Make a Comeback" this article in Adweek recently argued that ad agencies should wake up to the fact that the near 80-million strong baby boomer market, where consumers spend billions of dollars, is still very important -- and perhaps should be spoken to by people actually part of that generation. The author points to several rec... more

10 Solid Business Opportunities In Ageing Markets
by Kim Walker 17 February 2010 15:21:58

Here are 10 quick business opportunities spotted by SmartCompany in Australia stemming from the Intergeneration Report recently issued by the Government. No big surprises but good logic. Although derived from Australia, the basic contention of the IG report is that people should be encouraged to work longer (to age 65). As this is becoming the norm, these business ideas h... more

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