Observations, insights and innovations that connect with the 50+ market.
Even if you don't understand Japanese, the disturbing pictures in this programme tell a sad story. Although this has no real relevance to marketing, the programme offers a sobering insight to the social consequences of an ageing population we will all need to get used to. According to this article in CNNgo, some of Japan's prisons are introducing rubber flo... more
Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype's website, the pitch is clear "Soon you'll simply gather the whole family on the couch for video calls with loved ones overseas, and give them a regular w... more
Kevin Rudd's decision to stand down comes just a day after aged care industry leaders penned an open letter to the prime minister, urging him to address the sector's funding crisis. Published in national and major metropolitan papers, the Aged Care Industry Council's (ACIC) letter delivered a stern ultimatum that proved too much for the embattled leader. A government sp... more
Older Aussies will now be able to tune into a dedicated radio station through their television sets. The new Web2TV service from Aged Care Radio uses the internet to transmit radio programs into a facility's TV network. All that is needed to pick up the signal is an internet connection and a special set-top box. Aged Care Radio has been streaming programs aimed at aged c... more
People age 65 or older accounted for more than 20% of the Tokyo population as of the end of January, the first time above that line, according to data compiled by the metropolitan government.As reported in The Nikkei (March 24), the number of elderly residents surged 2.69% from the year earlier to about 2.55 million. They accounted for 20.31% of the population, up 0.41 pe... more
A 'celebrated' British writer in a recent interview with The Sunday Times recently, commented on Western societies' ageing populations, arguing there will soon be too many "demented old people, like an invasion of terrible immigrants stinking out the restaurants and cafes and shops". He described the growth in the number of older people as a silver tsunami that might be s... more
Japan's aging population burden may carry latent economic blessings. There are two ways to look at the Japan's ageing population. On one hand, Japan possesses a degree of longevity that the world ought to envy. On the other, Japan is faced with an aging society groaning under a growing social security burden. Yet surely, a long life is a good thing. Taken from an insighfu... more
Celery is service designed for people who want to keep in touch with friends and relatives but don't use computers (yes, there are many). The premise of Celery is that "interpersonal communication is as vital to human life as air, shelter, water and food. When we are disconnected from family and friends, when our social interactions decline, our lives begin to lose meani... more
Reported recently on the BBC, Eldy (known in the UK as Simplicity) is the first easy software dedicated to the elderly, from European Eldy's non-profit organization. Eldy allows seniors use computers and enjoy the Internet revolution, by providing a software that allows easy access to all the most important functions: e-mail (any pop3/imap account), chat, Web browsing, ... more
Usually we hear such stories from japan but now a Thai company has recognized that "A robot to assist elderly people will have a very huge market, as most countries are moving towards an ageing society," their President said. CT Asia Robotics, will begin it's journey with a pilot project to install robots at popular MK Restaurants to deliver food to its customers. The f... more
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