Observations, insights and innovations that connect with the 50+ market.

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Japan Elderly Embrace Apple
by Kim Walker 11 August 2010 15:24:11

Here's an article picked up from Dick Stroud's blog about a report from Bloomberg in Japan. I believe, that not only the iPad (product) but the entire user experience of Apple is age-friendly. Perhaps the reason why Apple is attracting/retaining older customers and it's share proce outperforms PC's. According to a separate (amusing) report, late last year, market resear... more

Skype On TV? Why Does Gran Need A Computer?
by Kim Walker 09 July 2010 12:15:23

Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype's website, the pitch is clear "Soon you'll simply gather the whole family on the couch for video calls with loved ones overseas, and give them a regular w... more

Older APAC Consumers. Marketing weary or marketing savvy? Download report.
by Kim Walker 22 April 2010 15:20:48

Marketing to older consumers requires special understanding of their life-stage and mindset. This is revealed in data recently released from Synovate (PAX Q1-Q4'09) covering the markets of Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore, Taipei, Seoul, Sydney. India, Melbourne.Style is still important, but style without substance, will not sell to an older,... more

TV Program Format Modified for Japans Retiring Boomers
by Kim Walker 17 April 2010 18:45:16

TV programs about house makeovers are common but in Japan the 'Before-After' TV program on Channel 10 focusses on "baby boomer" owners whose intention was to make the house they had owned for many years a place they could live out their retirement in style and comfort. This is a change from previous Japanese views on housing renewal - that if your house was old, you pull... more

Brain Games Store Proves 'Ageless Retail' Concept
by Kim Walker 02 April 2010 12:17:00

Marbles initially targeted baby boomers but the appeal is now spreading. Proving our long held belief that Ageless Marketing can embrace broad age groups. Each product stocked must fit into one of the store's brain development categories, such as memory, coordination and critical thinking. The store is meticulous with product selection, sending buyers to toy fairs around... more

Bluetooth Hearing Aids and Hi-Tech Oldies
by Kim Walker 25 March 2010 16:17:15

Baby boomers just beginning to need hearing aids are gravitating toward ones equipped to handle their gadgets, or disguise the hearing aid as one of them. .... Enter high-tech hearing aids that connect wirelessly via Bluetooth technology to cell phones, iPods and televisions. Ageing boomers, because of their large numbers and willingness to pay for style and comfort, ar... more

Restaurants Need To Refocus As Older Customers Become More Important
by Kim Walker 08 March 2010 08:15:23

Supper visits have been cut back by all but the most mature age group according to a recent study of restaurants in the USA. Historically, supper is the meal that leads the restaurant industry out of recessions, but that won't be the case this time, according to a new study by The NPD Group. Supper is the restaurant industry's largest sales generator but has been the weak... more

AARP Member Survey On eReaders
by Kim Walker 23 February 2010 14:37:51

I caught this in the AARP website recently. A quick search of the site just now didn't reveal the final/latest results but the findings of this were interesting nonetheless. Says it all. ... more

Companies Marketing Big Trikes To Ageing Bikers
by Kim Walker 08 February 2010 17:42:42

Recognizing the rising demand for trikes and the fact that many of its customers were aging, Harley-Davidson started selling three-wheel versions of its popular touring bikes last year. According to an article in the New York Times, the $30,000 Tri Glide comes equipped with cruise control, optional reverse gear, GPS navigation, stereo speakers, hand warmers, headsets to ... more

Could iPad and Kindle Be The First Tech Products To Be Propelled By Older, Early Adopters?
by Kim Walker 31 January 2010 16:22:41

The launch of iPad has many speculating about it's impact on older markets, but the impact of e-readers on the older market is already well known. As the chart indicates, already a full 37% of all Kindle users are 55+. Kindle may be the first general purpose technology device in which the early adopter demographic favors the over-54 age bracket instead of the usual 18-34... more

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