Observations, insights and innovations that connect with the 50+ market.

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Comic Pair Draw Attention To The Important Role Of Older People
by Kim Walker 08 July 2010 18:38:06

An unlikely pairing of a 37-year-old agnostic comedian and the 75-year-old Catholic priest have lent their support to the aged care industry's united election campaign in a bid to get people talking about the older people who have had an impact on their life. The core idea around "Grand" (Grand parents etc) is fun a puts a wonderful, positive and uplifting spin on the us... more

Australian Telco Markets To Silver Online Users in New Campaign
by Kim Walker 17 December 2009 15:17:15

Telstra (Australia's leading telco) BigPond internet business is turning its attention to ageing Australians in a bid to convert them to broadband in the company's first dedicated pitch to lure the "grey" market online. The company has just launched the seventh episode of the popular, award winning BigPond TV ad series - But this time Daniel's grandad has joined their ad... more

'Cougar' Now Part of the Boomer Lexicon
by Kim Walker 08 October 2009 15:59:40

Referring to an older (40+) woman who dates younger men, I think it's time to formally recognize the term 'Cougar' as part of the growing boomer vocabulary and further evidence that boomers are going to change the way we think about ageing. I think it's great. If you're puzzled by all this, take a look at this interview with Courtney Cox (Monica from Friends) about the... more

My Favourite Things - about ageing
by Kim Walker 26 April 2009 14:33:14

Julie Andrews recently turned 69 and performed a special, ageing-related version of her timeless hit 'The Sound Of Music'. It was part of her special appearance at Manhattan's Radio City Music Hall for the benefit of the AARP. Here are the lyrics she reportedly used: Botox and nose drops and needles for knitting,Walkers and handrails and new dental fittings, Bundles of ... more

Cheech & Chong re-united after 3 decades
by Kim Walker 04 February 2009 10:57:04

Anyone old enough to know Cheech & Chong might be interested to know they're back on tour. It took a quarter of a century, five presidential administrations, two divorces and a nine-month prison sentence, but Cheech & Chong, those lovable lowlifes of comedy who broke up in 1985 to pursue solo opportunities and get away from each other, have at last reunited. ... more

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