Observations, insights and innovations that connect with the 50+ market.

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Singapore Silver Spender - Article Quoting SILVER
by Kim Walker 26 May 2010 12:08:16

Following the line of the Singapore Government, there's increasing media attention being paid to the Silver industry. We are extensively quoted in this article in AsiaOne Business. Here are a few highlights of business initiatives against the Silver market in Singapore: OCBC Bank's recent SmartSenior Programme is a savings plan that allows children to contribute month... more

Singapore Promotes The Benefits Of Older Workers - See the ads
by Kim Walker 08 May 2010 17:47:37

Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more

AARP Innovative Employer Award 2010 - Entries Now Open
by Kim Walker 18 March 2010 13:30:09

It's that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past years' winners... more

Specialist Diploma in Gerontological Design Launched in Singapore
by Kim Walker 28 January 2010 16:08:26

Developed specially for design practitioners, the one-year Specialist Diploma in Gerontological Design (SDGD) course draws from the expertise of faculty at the Temasek Design School and the Temasek Humanities & Social Sciences School. SDGD is offered by the Professional Development Centre at Temasek Polytechnic.Temasek Design School and the Temasek Humanities & So... more

Marketing to Baby Boomers - Conference
by Kim Walker 02 November 2009 10:35:22

SILVER is a strategic partner of the Marketing to Baby Boomers Conference to be held 19~20 November at the Singapore Marriott Hotel. A 20% discount off the normal fee will apply to delegates who register mention SILVER in their registration. Download conference details here: Marketing to Baby Boomers Conference ... more

Asia Countries Score Low In Global Pension Index
by Kim Walker 28 October 2009 14:22:45

No country achieved a score over 80 - an A-grade system - proving that even the world's most advanced pension and superannuation models still need refinement to ensure they are robust enough to support the world's rapidly ageing population. The report recommended that Singapore’s system could be improved by: Raising the minimum level of support available to the ... more

OCBC Bank Launches SmartSenior Account
by Kim Walker 25 October 2009 17:52:11

Here's an interesting one, OCBC in Singapore has launched a new account called SmartSenior. The interesting thing about it, is that it's not aimed at the senior! The target here are the sons and daughters of seniors who don't have enough to look after themselves. It's a very 'Confucian' tactic. Filial piety has become a social issue in Singapore of late and clearly OCBC... more

Singapore aims to become "lead market" for ageing in Asia
by Kim Walker 19 June 2009 01:20:36

Singapore stands to reap significant rewards by positioning the nation as a home for innovationaimed at addressing key demographic changes across the region according to Economic Development Board (EDB) Managing Director, Beh Swan Gin. "The rising middle class in China, India and Asean will result in tremendous economic affluence ...... they will demand better healthcare... more

Singapore takes a "whole-of-government" approach to ageing
by Kim Walker 02 June 2009 15:16:15

Aiming to achieve a vision of "Successful Ageing for Singapore" Mr Lim Lim Boon Heng: Minister in the Prime Minister's Office said at the opening of the latest Parliamentary session, that the Manpower Ministry will: Continue to push re-employment legislation through by 2012. The Central Provident Fund (CPF) will raise awareness of the "lease-buyback" scheme to enable... more

Seniors community portal launched in Singapore
by Kim Walker 16 May 2009 16:02:05

Designed to foster activity and involvement among senior citizens in a Singapore district, the site includes events, games, health tips and contributed stories as well as a list of upcoming activities and events. I Not Old has collected a database of 3,000 registrations since launch and features over 250 upcoming events. It's a wonderul initiative, but the design is a ni... more

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