Observations, insights and innovations that connect with the 50+ market.
Following the line of the Singapore Government, there's increasing media attention being paid to the Silver industry. We are extensively quoted in this article in AsiaOne Business. Here are a few highlights of business initiatives against the Silver market in Singapore: OCBC Bank's recent SmartSenior Programme is a savings plan that allows children to contribute month... more
Singapore's Ministry of Manpower has launched a multimedia campaign created by Dentsu to promote the employment of older workers. Through the campaign, MOM aims to highlight the importance and benefits of employing older workers to CEOs, HR Directors, HR Managers and Line Managers. The campaign aims to increase awareness and acceptance of older workers, improve perceptio... more
It's that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past years' winners... more
Developed specially for design practitioners, the one-year Specialist Diploma in Gerontological Design (SDGD) course draws from the expertise of faculty at the Temasek Design School and the Temasek Humanities & Social Sciences School. SDGD is offered by the Professional Development Centre at Temasek Polytechnic.Temasek Design School and the Temasek Humanities & So... more
SILVER is a strategic partner of the Marketing to Baby Boomers Conference to be held 19~20 November at the Singapore Marriott Hotel. A 20% discount off the normal fee will apply to delegates who register mention SILVER in their registration. Download conference details here: Marketing to Baby Boomers Conference ... more
No country achieved a score over 80 - an A-grade system - proving that even the world's most advanced pension and superannuation models still need refinement to ensure they are robust enough to support the world's rapidly ageing population. The report recommended that Singapore’s system could be improved by: Raising the minimum level of support available to the ... more
Here's an interesting one, OCBC in Singapore has launched a new account called SmartSenior. The interesting thing about it, is that it's not aimed at the senior! The target here are the sons and daughters of seniors who don't have enough to look after themselves. It's a very 'Confucian' tactic. Filial piety has become a social issue in Singapore of late and clearly OCBC... more
Singapore stands to reap significant rewards by positioning the nation as a home for innovationaimed at addressing key demographic changes across the region according to Economic Development Board (EDB) Managing Director, Beh Swan Gin. "The rising middle class in China, India and Asean will result in tremendous economic affluence ...... they will demand better healthcare... more
Aiming to achieve a vision of "Successful Ageing for Singapore" Mr Lim Lim Boon Heng: Minister in the Prime Minister's Office said at the opening of the latest Parliamentary session, that the Manpower Ministry will: Continue to push re-employment legislation through by 2012. The Central Provident Fund (CPF) will raise awareness of the "lease-buyback" scheme to enable... more
Designed to foster activity and involvement among senior citizens in a Singapore district, the site includes events, games, health tips and contributed stories as well as a list of upcoming activities and events. I Not Old has collected a database of 3,000 registrations since launch and features over 250 upcoming events. It's a wonderul initiative, but the design is a ni... more
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