Observations, insights and innovations that connect with the 50+ market.

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Senior Kiwi's More Intrigued By Off-Beat Travel Destinations
by Kim Walker 06 October 2009 15:27:07

Even more than their younger counterparts! A survey conducted recently by travel website Expedia.co.nz reveals that New Zealanders in their fifties are significantly more open to exploring more off-the-beaten-track destinations and experiencing culture shock than their younger travelling compatriots, according to this article. Expedia, the world's leading online travel c... more

Fonterra sees opportunity in ageing bones
by Kim Walker 11 September 2009 21:25:03

50 percent of bone fractures in the world will take place in Asia by 2050 and 70 percent of Asian women are at risk for osteoperosis, as a result of diet and lifestyle factors according to a new US$40 million study. In an effort to map out a clearer picture of bone health in Asia and the Middle East, the International Osteoporosis Foundation, New Zealand's Massey Univers... more

Thirst quenching Silver opportunity
by Kim Walker 03 June 2009 17:07:06

People who say they pay either a high/very high level of attention to hydration is highest among Seniors and rises with age to a peak of 57% of respondents aged 65 and above when surveyed by Datamonitor (2008), compared to an average of 53.3% for all consumers. This article in Australian Food News reports; the research suggests that the increased consumer awareness of 'su... more

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