Observations, insights and innovations that connect with the 50+ market.

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Grey population explosion
by Kim Walker 07 February 2009 12:45:12

Although China and India are not countries often mentioned in the context of ageing populations, the sheer size of total population dwarfs the G7 countries. I thought this chart from The Economist made the point very dramatically - and yet it's only focussing on the 65 and above! Although India still has one of the youngest average ages, the one-child policy in China is... more

Re-employing older workers
by Kim Walker 21 January 2009 11:01:39

Companies take note! Last week, an unassuming 57 year old demonstrated in dramatic fashion, some of the values older workers can deliver. Chesley B. Sullenberger III became a hero when he applied his vast experience and calm to safely guide all 155 passengers and crew aboard US Airways Flight 1549 to an emergency water landing in New Yorks' Hudson River. But what real... more

Young and jobless
by Kim Walker 10 January 2009 20:46:22

Young folks have been hard hit by the economy. Sure, seniors may have lost but imagine kids who have just finished school and trying to get a first job in this climate! (and yet business creatures-of-habit will no doubt continue to prioritize younger sements over the more lucrative 50+ group). Here are a few stats from a recent survey of 22 countries: China: 6.... more

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