Observations, insights and innovations that connect with the 50+ market.

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Shanghai promotes procreation to balance ageing society
by Kim Walker 31 July 2009 10:06:57

Shanghai's initiative follows similar campaigns in other crowded Asian cities, such as Hong Kong and Singapore, which had previously worked to promote small families only to see birth rates trail off as incomes matched western levels. This article in the Financial Times explains that the city is taking the dramatic step of actively encouraging residents to exceed China&... more

Electric bikes a boomer opportunity
by Kim Walker 19 July 2009 12:42:44

News from the USA suggest that electric bikes may be the next big thing for the aging boomer market. 44.7 million Americans rode a bicycle 6 times or more in the past 12 months. Average Age 40 years. The 40 ~ 60 year old biker is likely to be of higher income, more politically progresive and seeking a fun and athletic experience according to the Bicycle Market Research I... more

China's Nepstar pharmacy chain a hot bet?
by Kim Walker 22 May 2009 17:23:38

China's pharmacy business is highly fragmented and seems set for consolidation as seen in most major markets and with 2,700 outlets already, Nepstar may be in the best position to drive this according to experts. Established in 1995, the green Nepstar store is becoming a familiar sight in many Chinese urban neighborhoods. Nepstar is the only retailer to have successfull... more

Elderly care a massive opportunity in China
by Kim Walker 23 April 2009 19:31:23

Beijing Sunshine Care House opened in January 2008, will triple the number of beds to 700 (and probably fill them all ) this year. The retirement home is seeking to attract the city's elderly with a tropical conservatory, billiard room and calligraphy studio according to this article in The Seniors World Chronicle. This year alone, Beijing will see 15,100 new beds in nur... more

Shanghai is China's oldest city
by Kim Walker 13 April 2009 09:53:42

With 3 million people aged 60+ (21.6 percent of the population) Shanghai has become China's oldest city according to this article in The People's Daily. This means: A growth of 4.8 percentage points in the 60+ population in just the last year. Of the 3 million, 17.8 percent were in their 80s and 90s. A growth of 6.4 percentage points over a year earlier. Shangh... more

An optical opportunity
by Kim Walker 11 April 2009 18:40:29

The need for glasses is one of the first and most annoying aspects of ageing and therefore a huge business opportunity. A report from The Times (London) suggests that according to the latest research, optical advances and the vanity of the baby-boomer generation has resulted in a 40 per cent global increase in lens implants for presbyopia - the age-related deterioration ... more

50 Plus opportunity outlined at Global ESOMAR conference in China
by Kim Walker 10 April 2009 17:08:28

You can download here a copy of the keynote delivered by our China Partner, Wendy Tso at the Asia Pacific 2009 ESOMAR World Research Conference in Beijing, 5 - 7 April. Download here or click image. In her speech, Wendy encouraged the market research community to focus on innovation, even in times of global economic downturn. After all, the two Chinese character... more

New Ogilvy study on China Silvers
by Kim Walker 17 March 2009 13:29:43

Advertising company, Ogilvy has just released a study among 60+ in China. (Beijing and Shanghai). Among the findings of the report showed that telecommunications ranks fourth after food, daily needs and payment for utilities in terms of expenditure. What’s more, 85 per cent of respondents keep in touch with their friends through email. Apparently they've produced... more

Huge potential in rapidly ageing China
by Kim Walker 09 March 2009 13:54:11

Healthcare, insurance, cultural centers for seniors, geriatric studies and care giving -- will likely see a significant growth in the coming years, says Gui Shixun, a professor at the Population Research Institute of East China Normal University: "The elderly already spend more money on health food products, and in the future, people in China will have even higher incomes... more

SILVER to deliver keynote at ESOMAR Asia Pac Conference
by Kim Walker 03 March 2009 11:54:29

Wendy Tso, our SILVER Partner in China, will deliver a keynote speech at the ESOMAR Asia Pacific 2009 conference "COMPETING ON A WORLD STAGE" to be held in Beijing, April 5 - 7. ESOMAR is the world organisation for enabling better research into markets, consumers and societies. ... more

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