Observations, insights and innovations that connect with the 50+ market.

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50 Is The New 30 In China Too! - Download Research
by Kim Walker 03 June 2010 14:27:43

Like most others countries, older Chinese consumers perceive themselves younger than their actual age according to a new study. This supports the results of our SilverPoll conducted in 2009 across 5 APAC markets. The survey among consumers above the age 50, was conducted across six cities in China. [Download here]. While almost 50 percent of the people surveyed were betw... more

Nielsen Dispenses Wisdom For Marketers To An Ageing China
by Kim Walker 26 May 2010 18:34:43

Nielsen has published a piece on the marketers dilemma for an ageing China. No real news here but at least it's good to see companies identifying the issue. Here's summary of Neilsens suggestions for marketers: A mix of brands targeted to different demographic groups, or those that work well in India or other less-developed nations, may struggle in China. Large famili... more

Research Shows Generations Shift in HK Retirement Attitudes - Download slide
by Kim Walker 29 March 2010 12:12:31

People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an 'Unretirement Index'. Read their Press Release here. 29% of the younger generation expect to get financial support from their childr... more

Silver in iMoney
by Kim Walker 02 March 2010 11:41:03

Here's an interview just published in iMoney. This is quite strong coverage, as iMoney reaches an audience of 80,000 business leaders in Hong Kong with its business, marketing and financial oriented news, and the piece takes a very in-depth look at the implications of the silver market and how brands and companies are missing out on this huge demographic. Publi... more

Articles On China's Ageing Issues
by Kim Walker 04 January 2010 14:36:04

Whenever The Economost magazine takes up and issue, it's usually worth a read. This article focusses on the increasing 'dependency ratio' brought about by China's 'one-child' policy. Also Click here to download an article I recently contributed for a magazine in China covering the business opportunities resulting from its rapid ageing. ... more

China's Ageing Dilemma
by Kim Walker 01 October 2009 18:18:16

It seems that the issue of China's rapidly ageing populations is stirring up a media debate in the papers and among bloggers. This article in the Peoples Daily claims "Filial duty not a fig leaf for blemishes of old-age social security" Some of the worrying highlights: China would probably be getting old before becoming rich. Statistics indicate the ageing of China's... more

Asian Seniors Logging On
by Kim Walker 29 September 2009 15:05:35

Dispelling the myths around older web users in Asia, here's an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or 42.2 percent of the world's users.... more

China's Biadu Makes Search Easier for Seniors
by Kim Walker 13 September 2009 13:55:08

Do older people need a special search engine? Well China's leading search business, Baidu seems to think so and a few months ago, launched the first community service search engine to help the elderly get into the world of search. It's called Baidu123 and you can see it here. (Chinese only) The modified engine was developed by 30+ engineers at Baidu through research an... more

Entrepreneur helps Silvers 'log on' in China
by Kim Walker 04 September 2009 09:20:11

Pinetree in China aims to provide a one-stop shop for seniors to provide products and services in health, travel, home and finance to senior citizens. With a passion for social responsibility, and the desire to bring a better life to her ageing parents, Ninie Wang, a China-born entrepreneur, set up an organisation called Pinetree in 2004. "The Chinese government has mad... more

"Silver market" offers rewards in China
by Kim Walker 03 August 2009 18:46:55

A new article on the massive opportunity in China quoting a member of SILVER's Advisory Board, Dr. Yuwa Hedrick-Wong. Read the article in WARC here. Some interesting cases are cited: Baidu, China's biggest online search engine, introduced a service specifically for older web users this year, as it sought to tap into the particular needs of this demographic. Nestl&e... more

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