Observations, insights and innovations that connect with the 50+ market.

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Sex More Important To 45+ Men Than Women - Survey
by Kim Walker 17 June 2010 14:42:29

Baby boomers are starting to influence attitudes toward sex relative to older generations. According to a study recently released by AARP covering 1,670 adults 45+ in the USA, opposition to sex among those who are not married has declined 50% over the past 10 years. Men continue to think about sex more often than women, see it as more important to their quality of life, ... more

AARP Innovative Employer Award 2010 - Entries Now Open
by Kim Walker 18 March 2010 13:30:09

It's that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past years' winners... more

AARP Member Survey On eReaders
by Kim Walker 23 February 2010 14:37:51

I caught this in the AARP website recently. A quick search of the site just now didn't reveal the final/latest results but the findings of this were interesting nonetheless. Says it all. ... more

See 12 Boomer Ad Campaigns Get Slammed
by Kim Walker 17 November 2009 12:32:17

Some crusty ad folks take pot-shots at 12 USA campaigns in this article from BusinessWeek. It's an amazing bit of PR for a new 50+ focussed-agency in New York called FiveO. Claiming (bravely but erroneously) to be "The first creatively driven company dedicated to messaging and content for the 50+ consumer". While there are some good, valid points made here in their 'eva... more

Sales Pitch For 50+ Media
by Kim Walker 03 November 2009 21:02:58

The AARP (American Association of Retired Persons) has produced this video to sell its targetted media packages. A bit long but some interesting facts. ... more

Huge Opportunity In Senior-Friendly Housing
by Kim Walker 03 September 2009 12:02:17

The world won't be able to build enough retirement communities so the only option is to help people reamin living in their houses. This means making them Senior-Friendly. In the USA, according to the AARP, nine of 10 people older than 50 plan to remain in their homes for as long as their health allows, but most older homes weren't built to accommodate the frailties of ol... more

My Favourite Things - about ageing
by Kim Walker 26 April 2009 14:33:14

Julie Andrews recently turned 69 and performed a special, ageing-related version of her timeless hit 'The Sound Of Music'. It was part of her special appearance at Manhattan's Radio City Music Hall for the benefit of the AARP. Here are the lyrics she reportedly used: Botox and nose drops and needles for knitting,Walkers and handrails and new dental fittings, Bundles of ... more

You gotta read this: The New York Times 'Gets it'
by Kim Walker 22 April 2009 19:18:28

The headline reads: The Older Audience Is Looking Better Than Ever. A typically insightful article from the New York Times endorsing the opportunities that are growing in the Silver market. The article includes input from categories and brands as diverse as toys, Chrysler, Kraft Foods, L'Oréal, Procter & Gamble, Hallmark and Target. And specific percentages... more

Are you an age-innovative employer?
by Kim Walker 22 March 2009 14:30:31

AARP has just issued it's 'Call for entries' for the 2009 AARP International Innovative Employer Awards, which are intended to recognize employers that have demonstrated innovative workforce or human-resources practices that address issues relevant to the age-50+ workforce. Apply online by April 24, 2009. The award intro makes interesting reading: At a time when the per... more

Impact of the Financial Crisis on Older People in Asia
by Kim Walker 23 February 2009 21:54:38

Reflecting Asia's predominance in global ageing, by 2050, Japan, South Korea and Singapore will lead the world in oldest populations. That was the driver behind the recent event co-presented by the AARP and the Asia Society entitled "Growing Old and Less Secure: The Impact of the Global Financial Crisis on Older People in Asia" on January 26 at the Asia Society and Museum... more

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