50 Plus opportunity outlined at Global ESOMAR conference in China

April 10, 2009 | By Kim Walker

You can download here a copy of the keynote delivered by our China Partner, Wendy Tso at the Asia Pacific 2009 ESOMAR World Research Conference in Beijing, 5 – 7 April.

 

Download here or click image.

ESOMAR China pres

 

In her speech, Wendy encouraged the market research community to focus on innovation, even in times of global economic downturn. After all, the two Chinese characters for ‘crises’ mean both ‘danger’ and ‘opportunity’

 

Among the challenges, she pointed to the rapidly ageing society in China and gave examples of how companies had tapped into this opportunity in other countries.

 

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