15 percent of Baby Boomers have hearing loss

May 16, 2009 | By Kim Walker

Rock ‘n roll took its toll according to studies in the USA. The good news is that the 44-62 year-olds are much more eager to embrace new technology to aid and protect their hearing than their parents were.

50+ folks were part of the rock-’n'-roll generation, spending hours listening to loud music while walking, driving and relaxing, in addition to attending ear-shattering concerts.

As for improving their hearing, Boomers are vain and don’t want to betray their ageing status by the devices/products they use. …those old big, ugly flesh-colored banana-shaped devices their parents had.

This generation is also the iPod generation and devices they use need to be either invisible or ‘cool’.

Interestingly, our SilverPoll showed on single digit percentage agreeement with “Not being able to hear clearly what’s being said” as an annoyance of getting older, whereas poor eyesight was one of the higest rated frustrations.

Maybe there wasn’t so much headsplitting rock music in Asia in those days!?