“Silver market” offers rewards in China

August 3, 2009 | By Kim Walker

A new article on the massive opportunity in China quoting a member of SILVER’s Advisory Board, Dr. Yuwa Hedrick-Wong.

Read the article in WARC here.

Some interesting cases are cited:

• Baidu, China’s biggest online search engine, introduced a service specifically for older web users this year, as it sought to tap into the particular needs of this demographic.
• Nestlé, the food manufacturer, has also launched a version of its milk formula range, which is typically made for babies, especially for elderly customers.
• In the international travel market, they make up 13.5% of holiday-makers, but contribute 45% of all spending.

Impressive stuff.