Taiwan Aims To Become Age-Friendly

In 2013, all 22 cities and counties in Taiwan signed the Dublin Declaration to commit to becoming age-friendly. more…

Singapore Debates Right-to-Die Bill

Euthanasia and suicide are illegal in Singapore, there is however the Advance Medical Directive, more…

Getting Ready for Ageing

Who teaches us what to expect when we’re getting older? Answer; Nobody. more…

Multi-Generational Travel A Major Opportunity

In family-centric cultures such as Indian and Chinese societies, older people can be loathe to spend money frivolously, feeling obliged instead to save for their next generations. more…

Reaching China’s Silver Generation

For anyone interested in ageing opportunities in China, this is clip worth watching. Some respected figures from China’s advertising industry start out with the usual silo mentality about products and services for older people. But to my relief, as the show continues, there’s more talk about the need to adapt products and services to meet…more

What is an Age-Friendly Workplace?

Most companies haven’t begun to consider the implications of making their workplaces ‘age friendlymore…

The Ageing of Asia …. again

Those of us who follow ageing matters get a bit tired of more…

How to really piss-off older people with bad advertising

An article I wrote in Campaign Magazine. Enjoy! more…

If Consumers Are Confused By Product Labelling, Where Does That Leave Older People?

Research shows that six in 10 shoppers agree that they “mostly” understand nutritional information on food packaging, more…

What Sets Taiwan’s Boomers Apart From Younger Generations?

One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent  pay…more