Travel preferences are more about ‘Lifestages’ than Generations

Here’s some more research that panders to the Generation enthusiasts. more…

New household formations accelerating among the 55+

More Millennial madness. This time focussing on Millennials and housing. Why!? more…

Tribes transcend demographics and generations. Or do they?

What we once called lifestyle segments are now more trendily referred to as tribes. more…

100 million older consumers in one of Asia’s youngest countries

But it seems India has yet to learn that age is a poor proxy for behaviour and purchasing.

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Need four Millennials to replace the spending power of one Baby Boomer in the auto market

Also, the wage gap between baby boomers and millennials, and stagnating wages for millennials, along with increasing vehicle-transaction prices, will pose challenges. more…

Rethink your customer experience, because ageing isn’t just about older people.

We spend too much time thinking that physical ageing applies only to ‘older’ people, but the effects actually begin from around the age of 27. more…

Almost half of older adults play video games? Wow!

Although the average age of Australians who play video games is now 33 years, 49% of those over 50 and 39% of those over 65 also play. more…

New products have cross generational appeal. So why the focus on youth?

The image of an “early adopter” being a tech-savvy teenager or college student is naively limited. more…

Older users say Uber is the best thing since popcorn – for those who use smartphones!

As written here by Dick Stroud, it may be just PR but could Uber be part of the solution to the mobility problems of older people? more…

Self-service checkouts risk customer loyalty. Particularly among older shoppers.

Responding to increasing pressure for improved productivity and reduce costs, retailers, banks, airlines and others have moved to self checkout. But at what cost to customer loyalty? Evidence suggests it could be costing them business. Self checkouts are extending the queues, inconveniencing the customers, making them disenchanted. According to one consultant reported here, five out of six…more