Older consumers are being left behind in India’s mobile market. No surprise.

Only 6 percent of mobile users in India, and just 1 percent of mobile data users, are over 50 years of age. more…

Three small businesses that are winning with boomer consumers

Always good to find success stories of businesses big or small enjoying brisk trade, courtesy of their focus on the cashed-up ageing consumer. Particularly more…

Here’s how we should be thinking about the ageing consumer in China

It’s annoying beyond belief when media trot out the same old stereotypes and claptrap about ageing consumers. But when they get it right, more…

Is it time to move away from age-based marketing?

Age is a poor proxy for behaviour. In fact the physical changes that age delivers have a far greater bearing on us more…

Evidence why every digital customer experience must consider all ages

When companies talk about customer experience they usually make two fundamental mistakes; first is thinking that customer experience only applies to a younger consumer and second is that they limit it to digital experience rather than the entire customer journey. However, this research from Nielsen also suggests that when developing a digital customer experience one would…more

Look who’s buying vinyl albums!

Last year in the USA, vinyl unit sales totalled 9.2 million, up from 6.1 million in 2013. more…

Marketers have little management across customer touchpoints

The complexity and number of touchpoints across the digital and physical worlds is the major barrier to marketers attempts to join up the customer journey. more…

How Japanese firms are adapting to their ageing consumers

One in four Japanese are over 65 and as I’ve said before, the country is serving as the world’s laboratory for selling to older consumers. more…

Pharma companies up adspend to reach ageing consumers

US drug industry spending on consumer ads grew to $4.54 billion last year, 21 percent more than in 2013. more…

The physical store remains the primary retail touchpoint for consumers – particularly older ones

This global survey about shopping behaviours is distinctly ageist and potentially misleading.

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