The Ageing of Asia …. again

Those of us who follow ageing matters get a bit tired of more…

How to really piss-off older people with bad advertising

An article I wrote in Campaign Magazine. Enjoy! more…

If Consumers Are Confused By Product Labelling, Where Does That Leave Older People?

Research shows that six in 10 shoppers agree that they “mostly” understand nutritional information on food packaging, more…

What Sets Taiwan’s Boomers Apart From Younger Generations?

One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent  pay…more

How Companies Can Benefit From China’s Elderly

Here’s an interview I recently gave on Bloomberg TV. more…

Barclays Bank Helping Older Customers Bridge the Digital Divide

Banks have a vested interest in educating their customers how to use online tools. Barclays in the UK are more…

The Fastest Growing Age Segment of the Next Decade is the 40+

So say Global Demographics, and they should know! more…

Kimberly Clark goes age-neutral for Depend ‘underwear’

What a smart strategic move by the marketers of Depend incontinence diapers, they’ve gone ‘age-neutral’! more…

IBM and Apple join forces to take-on healthcare

IBM and Apple hope to use doctors’ love for their iPhones and iPads to build an iOS healthcare software empire. more…

People more likely to spend money when feeling nostalgic – Research

We’ve often said that ‘nostalgia’ can be a powerful technique when advertising to older consumers, now there’s evidence that it actually works! more…