50+ CEO’s too old to innovate?

Data suggests that by the time most CEOs make it to the corner office, their most creative, innovative years are behind them. But there’s a catch. According to this article from HBR, the average age of Nobel Prize-winning work and technical innovation was around age 30 in 1900; but by 2000 it was nearly 40. The average…more

Another Ageing Suit. Is Imitation the Sincerest Form of Flattery or Just Plain Capitalism?

It seems the population of apparatus that simulate the ageing physiology are growing as fast as the demographic they are reflecting. Arguably MIT’s AGNES (Age Gain Now Empathy System) is top of the heap in terms of  fame but there’s a new ‘kid’ on the block (roll drums); The gloriously named and designed, Genworth R70!  …more

Nestle Developing ‘Exercise In A Bottle’. Will It Create As Many Problems As It Solves?

In a blog back in August 2012 I wrote about Nestle’s plan to develop products for the obese and the elderly. more…

New Insights May Help Ageing Taste Buds

From the age of about 50, the taste buds diminish in volume and number impacting our ability to more…

What Premium Will Customers Pay For Age-Friendly Products?

We assume they would pay more but the elusive question is ‘how much?’ more…

What Would an Age-Friendly Building Look like?

Some confuse Age-Friendly with specific disabilities. more…

The New Celebrity Face of L’Oreal is 69

Move over Jennifer Aniston, Dame Helen Mirren is a new face for L’Oreal. more…

A few more things that happen to consumers as they age

In the book I co-authored with Dick Stroud, we cover 25 physical effects of ageing more…

Opportunities Provided by the World’s Rapidly Ageing Population

Financial Times (UK) is publishing a six-part series on the changes being forced on industries ranging from technology to entertainment as companies wake up to the opportunities provided by the world’s rapidly ageing population. One needs to register and/or subscribe to the FT to access the articles but here are a few snippets: Global spending…more

Older People Still Under-Represented on TV

Women and older people are still starkly under-represented on UK television. A report by the Creative Diversity Network revealed that television was far younger and more male than the population at large. It said older people were “considerably under-represented” with over-55s accounting for just 8% of entertainment presenters and 12% of lead roles in drama. The research…more