Almost half of older adults play video games? Wow!

Although the average age of Australians who play video games is now 33 years, 49% of those over 50 and 39% of those over 65 also play. more…

New products have cross generational appeal. So why the focus on youth?

The image of an “early adopter” being a tech-savvy teenager or college student is naively limited. more…

Older users say Uber is the best thing since popcorn – for those who use smartphones!

As written here by Dick Stroud, it may be just PR but could Uber be part of the solution to the mobility problems of older people? more…

Self-service checkouts risk customer loyalty. Particularly among older shoppers.

Responding to increasing pressure for improved productivity and reduce costs, retailers, banks, airlines and others have moved to self checkout. But at what cost to customer loyalty? Evidence suggests it could be costing them business. Self checkouts are extending the queues, inconveniencing the customers, making them disenchanted. According to one consultant reported here, five out of six…more

Nestlé Launches Centre For Ageing Skin in China

Nestlé Skin Health has launched its new Skin Health Investigation, Education and Longevity Development (SHIELD) Centre in Shanghai. According to their press release, it aims to foster breakthroughs and collaboration in skin health through medical investigation, education and applications related to the convergence of technologies and bio-informatics. This is an interesting marriage between a highly commercial…more

Consumer preferences among China’s ageing market might surprise you

Older middle-class consumers are not spending averse and don’t only opt for cheap items. They often more…

Digital-savvy seniors want to use digital tools to manage their health – not healthcare

Contrary to the popular belief that only younger generations are technology adopters, the ageing population is riding the e-health wave. According to the Accenture 2014 Patient Engagement Survey of more than 10,000 consumers in the United States and nine other countries, including about 350 US seniors. It was an online study so read the results…more

Fitness trackers limit their appeal by designing only for younger users

43 percent of older consumers found that fitness trackers were difficult to calibrate, more…

Some 38 year olds have the biological age of retirees. All the more reason to Age-Friendly.

A study of people born within a year of each other has uncovered a huge gulf in the speed at which their bodies age more…

The mad obsession with Millennials

In fact, obsessive focus on any generation is business-limiting. I have nothing against Millennials, more…