What’s the Fuss About Millennials?

I have nothing against Millennials (or any other generation for that matter) – both my daughters are part of that cohort. more…

Silver Surfers Engage with Online Healthcare

The digital divide between seniors and the rest of the population is disappearing. more…

Functional Foods for Ageing Consumers = Opportunity

Opportunities abound for food manufacturers to better serve the needs of ageing consumers. more…

Is Your Home Age-Friendly?

I read a report some time ago that age-friendly homes were commanding a 5% premium more…

Japanese businesses learn to handle customers with dementia

Many supermarkets and banks require employees to take a care support training lesson more…

Nielsen’s global report on ageing consumers – a wake-up call to marketers

Even though the research was conducted online, the findings are intuitively ‘spot-on’. more…

Marks & Spencer Campaign Recognises Women Regardless of Age

Marks & Spencer has revealed the latest iteration of its ‘Leading Ladies’ marketing campaign. more…

Boomers Streamline their Cars and Homes

American baby boomers are shifting to still lavish, but smaller homes and utility vehicles. more…

Report Suggests a Screener for Technologies that Might Benefit Ageing Adults

The real challenge isn’t developing useful products for older consumers, it’s getting people to adopt them. more…

Do Age-Simulation Suits Over-Dramatise Ageing?

A journalist who is “only in my 50s” tries on an age-simulation suit and “suddenly I’m trapped in the body of an 80-year-old woman …” more…