IBM and Apple join forces to take-on healthcare

IBM and Apple hope to use doctors’ love for their iPhones and iPads to build an iOS healthcare software empire. more…

People more likely to spend money when feeling nostalgic – Research

We’ve often said that ‘nostalgia’ can be a powerful technique when advertising to older consumers, now there’s evidence that it actually works! more…

Making Money from the Ageing Population

The title “A Clear Way to Profit from a Graying Population” caught my eye. more…

Older Americans Are Exercising More

More than one third of seniors (37 percent) say they exercise every day compared with 26 percent in 2013, and 39 percent say they rely on themselves for the motivation to live a healthy lifestyle more…

Older Americans Feel Best About Their Physical Appearance

Concern about one’s physical appearance fuels a huge component of developed economies more…

P&G Lured Back To Ageing Consumers

P&G is preparing to expand the launch of Always Discreet, an adult incontinence brand that has been trialled in the UK. more…

Business opportunities as China orders country to prepare for the ageing society

Ten ministerial-level departments, including the ministries of civil affairs and education, have released a circular stressing the importance of building an age-friendly society. more…

An economists view of the ageing consumer opportunity

A short, relatively painless interview with a guy who speaks plain language about the upside of the ageing demographic. more…

More evidence on why older consumers are important to luxury brands

Over half (52%) of affluent US Baby Boomers plan to buy one or more luxury product or service over the next 12 months more…

Profits remain elusive in China eldercare

The Government’s tight regulation of elderly care are to blame according to more…