Top Gear TV program on age-friendly motoring

Here’s a short excerpt from an episode of Top Gear TV programme more…

Report discusses the needs of the ageing consumer

Based on a global survey of more than 3,000 shoppers and consumers 65-plus, more…

Piercing message of concern about hearing for ageing consumers

A Toronto-based hearing aid centre is using clever advertising to highlight failing hearing among baby boomers. more…

Industry agrees: Increased longevity a critical factor for life insurance

33% of respondents agree that increased longevity is a major factor most likely to affect the life insurance industry in the years to 2030. more…

Google Glass has potential market among older people

Google Glass may find a large and loyal customer base is in helping families and communities deal with the ravages of old age. more…

Age-based calorie guidance in food advertising

This ad for Sushi King caught my eye because of the focus on calories per serving. more…

Google lets you manage online data after death

‘Inactive Account Manager’ gives users the power to decide what to do with their digital photos, documents and other virtual belongings in the event of their death. The Inactive Account Manager will also enable users to direct Google about what to do with their plans, unexpressed desires, thoughts and ideas after they are gone. The…more

Justin Timberlake’s lesson on ageing female beauty

Boomer and older women now make up more than 40% of the beauty consumer market. more…

The hidden costs of ageing – video

This remarkable advertising clip considers a number of ‘mundane’ facts about ageing more…

Solutions for An Aging Population by IBM

IBM is pioneering sensors that monitor seniors’ homes in real time more…