Giving you the age-friendly advantage
The AF Audit™
The AF Audit is a proprietary, extremely rigorous process that helps businesses and brands understand, measure, and remove the barriers between them and older consumers. This enables businesses to profit from the power of the 50+ market.
- Learn why conducting an AF Audit is the first step towards future proofing your business. Click here.
- Watch a set of videos to understand the AF Audit Toolset. Click here.
- View case studies illustrating practical applications of the AF Audit. Click here.
- Enquire about becoming a AF Audit licensee. Click here.
Featured Post
Silver contributed this article which appeared in the December issue of Campaign magazine. It presents more…
The finding from a 10-year study of more than 7,000 British government workers contradicts previous notions more…
People 50 and older were more annoyed than others by convoluted voice-messaging systems more…
Companies wanting to achieve long term business success must make their entire consumer experience “age-friendly” more…
It’s a physiological fact; Our taste buds begin to die off from the age of 50 making us less able to determine flavours. more…
Here’s a really interesting article from the New York Times discussing research into the process of decision-making among older people. more…
