Age-Friendly

“An environment where the unique physical needs of older people are satisfied in a way that is natural and beneficial for all ages”.

Our populations are ageing dramatically yet our environment remains optimised for a younger world. Companies and governments need to recognise the physiological limitations of their customers, their citizens and their employees to remove barriers that will inhibit their consumption their enjoyment and their productivity.

Our unique Tool measures the ‘journeys’ made by consumers, by employees or by citizens through the prism of ageing. We’ve identified over 25 universal physiological effects of ageing. And on a complete ‘journey’ there can be more than 200 touchpoints.

The Tool employs cloud storage technology to store inputs, images and more  measured using an iPad interface which guides qualified auditors through a rigorous sequence of tests. Objective measures require deployment of special applications to measure light and sound levels etc.

The result is a comprehensive, accurate assessment of age-friendliness clearly indicating the potential barriers that need to be addressed.

The mark certifies the age-friendliness of companies, brands and institutions who consistently achieve a high (4+) rating based on our audit.

Become a licensee?

To find out how you can use the Tool to power your consulting business, click here.