Marketing to the Ageing Consumer

The first practical guide to help your business understand and benefit from a changing consumer environment. Watch the video or visit the book website.

See more video

How to make your business Age-Friendly

Click here


Latest Posts

Older Americans Feel Best About Their Physical Appearance

Concern about one’s physical appearance fuels a huge component of developed economies more…

P&G Lured Back To Ageing Consumers

P&G is preparing to expand the launch of Always Discreet, an adult incontinence brand that has been trialled in the UK. more…

Business opportunities as China orders country to prepare for the ageing society

Ten ministerial-level departments, including the ministries of civil affairs and education, have released a circular stressing the importance of building an age-friendly society. more…

See All Posts

Most Popular

5 myths about the ageing consumer

A few interesting facts in this summary of the lingering myths that surround baby boomers.more...

Silver surfers in Asia-Pacific – download report

Here's a snapshot of older web users in Asia-Pacific as recorded by ComScore.more...

Adopt an Age-Friendly Approach to Booming 50+ Market – Research

Companies wanting to achieve long term business success must make their entire consumer experience "age-friendly" more...