Bloomberg

How Companies Can Benefit From China’s Elderly

Here’s an interview I recently gave on Bloomberg TV.

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How to make your business Age-Friendly

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Latest Posts

Six reasons why older consumers deserve attention in 2015 – and why not to obsess over Millennials

From health to technology to travel and giving back. Savvy marketers will look beyond today’s headlines and leverage the trends that unlock the unrivalled spending power only Boomers can provide. more…

Porsche Targa relaunch targets the over 50’s. Who’s got the money then, eh?

The Porsche 911 Targa turns 50 in 2015. And to celebrate, Porsche USA teamed up with more…

Texting code for older folks

Just a bit of light-hearted relief. more…

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Adopt an Age-Friendly Approach to Booming 50+ Market – Research

Companies wanting to achieve long term business success must make their entire consumer experience "age-friendly" more...