Kim Walker Speaks About The Ageing Consumer

An Apple executive once commented “We welcome customers from 1 to 100.” Lifetime Customer Experience is what I talk about. Here are a few clips to give you a flavour of my topics and style.  

See more video

How to make your business Age-Friendly

Click here

 

Latest Posts

China provides ‘guidance’ for its active ageing population

Anyone who has been to China in the past 10 years will have seen the older folks dancing at dawn and dusk more…

Learning from Japan’s ageing consumer market

When it comes to ageing societies, the Asia-Pacific region boasts the oldest, largest and fastest ageing more…

The future of marketing is customer experience

A positive customer experience across all touch-points is increasingly seen as a company’s most valuable asset. And, more than any other function, marketing is responsible for managing it—across the customer life cycle and across channels, from initial awareness through loyalty and advocacy. This from a recent report from the Economist Intelligence Unit; The rise of…more

See All Posts

Most Popular

The future of marketing is customer experience

A positive customer experience across all touch-points is increasingly seen as a company’s most valuable asset. And, more than any other function, marketing is responsible for managing it—across the customer life cycle and across channels, from initial awareness through loyalty and advocacy. This from a recent report from the Economist Intelligence Unit; The rise of…more

What Premium Will Customers Pay For Age-Friendly Products?

We assume they would pay more but the elusive question is 'how much?' more...

How to really piss-off older people with bad advertising

An article I wrote in Campaign Magazine. Enjoy!more...