Marketing to the Ageing Consumer

Our new book goes on sale in the USA and Asia-Pacific from mid January, 2013. It’s the first practical guide to help your business understand and benefit from a changing consumer environment. Watch the video or visit the book website.

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How to make your business Age-Friendly

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Top Gear TV program on age-friendly motoring

Here’s a short excerpt from an episode of Top Gear TV programme more…

Report discusses the needs of the ageing consumer

Based on a global survey of more than 3,000 shoppers and consumers 65-plus, more…

Piercing message of concern about hearing for ageing consumers

A Toronto-based hearing aid centre is using clever advertising to highlight failing hearing among baby boomers. more…

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5 myths about the ageing consumer

A few interesting facts in this summary of the lingering myths that surround baby boomers.more...

Silver surfers in Asia-Pacific – download report

Here's a snapshot of older web users in Asia-Pacific as recorded by ComScore.more...

Helping Business Become Age-Friendly: Webinar

Next Tuesday (November 15th) join me while I host a webinar for IMMN to discuss how we can help businesses and brands become Age-Friendly. We'll also look at more...