Marketing to the Ageing Consumer
Our new book goes on sale in the USA and Asia-Pacific from mid January, 2013. It’s the first practical guide to help your business understand and benefit from a changing consumer environment. Watch the video or visit the book website.
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Latest Posts
Quarter of older Americans have reduced sense of smell
About 24 percent of Americans 55 years or older have a measurable problem with their sense of smell. That rises more…
Use of grandad in Visa TV spot. Intentional or incidental?
A new commercial from Visa Europe follows a Grandad getting faster more…
Is China grasping the business side of ageing?
China International Senior Services Expo was held on May 1~3, 2013 offering health, wellness, spiritual, and housing solutions.
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5 myths about the ageing consumer
A few interesting facts in this summary of the lingering myths that surround baby boomers.more...
Silver surfers in Asia-Pacific – download report
Helping Business Become Age-Friendly: Webinar
Next Tuesday (November 15th) join me while I host a webinar for IMMN to discuss how we can help businesses and brands become Age-Friendly. We'll also look at more...