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Marketing to the Ageing Consumer

The first practical guide to help your business understand and benefit from a changing consumer environment. Watch the video or visit the book website.

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How to make your business Age-Friendly

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Latest Posts

How to really piss-off older people with bad advertising

An article I wrote in Campaign Magazine. Enjoy! more…

If Consumers Are Confused By Product Labelling, Where Does That Leave Older People?

Research shows that six in 10 shoppers agree that they “mostly” understand nutritional information on food packaging, more…

What Sets Taiwan’s Boomers Apart From Younger Generations?

One of the fastest ageing countries in the world, Taiwan has a total population of 23 million of which around 22% are people born between 1946 and 1964. In this article, Nielsen explains the importance of understanding the differences between these boomers and younger cohorts. For example, among consumers between 50 and 65: 53 percent  pay…more

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5 myths about the ageing consumer

A few interesting facts in this summary of the lingering myths that surround baby boomers.more...

Silver surfers in Asia-Pacific – download report

Here's a snapshot of older web users in Asia-Pacific as recorded by ComScore.more...

Adopt an Age-Friendly Approach to Booming 50+ Market – Research

Companies wanting to achieve long term business success must make their entire consumer experience "age-friendly" more...